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How To Use Automation to Easily Increase Productivity?


Written by Mohammad Abdullah Kawish

Psychologists describe automaticity as a phenomenon in which daily routines are conducted with minimal cognitive effort. Driving and walking are perfect examples of how tasks become automatic over time. When you sit in your car, you don’t have to think about how to start the engine or how to back out of your driveway. When you walk, you don’t have to remind yourself to put one foot in front of the other. These behaviors are so over-learned and over-practiced that it becomes second nature.

When thinking about automation for the workplace, there use to be a common misconception that automation would replace humans. These days, automation is seen as just a tool that assists us with everyday tasks, thus giving us the ability to do more – either in our personal or professional lives. Using automation to do quick, repetitive tasks, we can function more efficiently since we won’t have to devote attention to every tiny detail.


Historically, automated solutions required expensive hardware with dedicated employees for maintenance. These days, cloud-based technology makes automating any task quick, easy, and less expensive. Apps abound with the ability to make our lives easier, so even for those with a minimal budget, there is a platform for you.


Here we have prepared this handy guide to introduce you to platforms that are pioneering automation and helping businesses worldwide.

Scheduler: Calendly

Regardless of your industry, chances are that you schedule meetings with your clients, students, patients, coworkers, or prospective candidates. Going back and forth over email to find the right time can become a tedious affair, which is why ten million users prefer using Calendly. This automated scheduler provides routing forms for your clients to book meetings based on your availability. Additionally, the platform provides support for CRM, billing, and enterprise integration which aid in streamlining your sales pipeline.


Email Marketing: Mailchimp

Starting a business may be hard, but growing a business is harder, and this is where Mailchimp shines. The platform helps your business collect contact information and then provides an array of marketing tools to help convert these contacts into clients. Mailchimp features audience management tools such as signup forms, segmentation, and a dedicated audience dashboard that lets you spot patterns in your contact data; and use those insights to kick off campaigns.


Talent Acquisition and Hiring: Sage

Now that you have your business up and running, it's time to recruit outstanding candidates to help scale your vision. Sage HR is an excellent platform that offers a robust ATS platform that lets you advertise openings, screen, and schedule candidates all in one place. This makes recruitment effortless while connecting you with applicants that would thrive in your organization.

Sales: Zoho

As your business expands, a dependable and feature-deep CRM is critical for a growing enterprise. Here, Zoho offers a secure and scalable CRM that features sales force automation, journey orchestration, customer experience, and business intelligence. The platform boasts an ecosystem of 45+ integrated business applications, powered by an AI assistant that helps empower your hardworking sales and service teams with decision-making.

Human Resources & Payroll: Gusto

Given the predictable and repetitive nature of HR duties – bringing automation into the fold exponentially transforms the efficiency of the department. Gusto is an all-in-one HR platform that covers full-service payroll, employee benefits, and attendance and covers onboarding for new hires. Additionally, Gusto provides competitive compensation tools, workforce costing, and custom reports to help plan your next steps with actionable insights.


IoT: Zappier

IoT, short for Internet-of-Things, is a network of physical and cloud-based platforms with the ability to connect and exchange data with each other. This interconnectivity also allows for a better collection and analysis of data while also fostering greener manufacturing. Zappier is a notable example of an IoT platform that connects your various software and conducts repetitive tasks for you. By using this platform, you can define rules for individual automation which Zappier uses as a base for its automation. What this means is that regardless of what software you are using, you can utilize this platform to send data between the apps you are using without the need for manual copying and pasting.


Ultimately, automation in the workplace aims to take away the dull workload and pave the way for team-based and agile ways of working. We recommend organizations of all sizes embrace automation in their workflows and cater to the growing need for social and emotional skills in the workplace.


Let us know in the comments how you feel about automation in the workplace and if there is any platform you use to get things done!

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